Internet Market Value Pricing
First Team Honda is dedicated to providing each and every customer with a competitive Market Value Price for all our pre-owned vehicles. We recognize that more than 80% of our customers rely on the internet for research, and we believe that every customer should benefit from the wealth of information available online. That’s why we have implemented iMVP, our internet Market Value Pricing system, which continuously monitors and polls over 20,000 pre-owned websites on an hourly basis. By doing so, we ensure that all our customers receive a real-time market value price that is up-to-date and accurate.
At First Team Honda, we firmly believe that the value of a vehicle is determined by its demand and availability, rather than what we initially paid for it or how long we have owned it. As a result, we have made a conscious decision not to inflate our pre-owned prices with the aim of winning a negotiating contest. We prioritize transparency and fair pricing, ensuring that our customers can trust that the prices we offer accurately reflect the market value of the vehicles we sell. Our commitment is to provide a straightforward and honest buying experience, without any unnecessary price markups or hidden agendas.
With over 50 years of experience in the industry, we have come to understand that iMVP (internet Market Value Pricing) is the most effective approach to pricing pre-owned vehicles for our valued customers. It is our way of ensuring that each and every customer can harness the power of the internet and experience the benefits of being an MVP. We are committed to utilizing the latest technology and market research to provide our customers with transparent and competitive pricing, allowing them to make informed decisions and feel truly valued throughout their buying journey.